Traditional Lead Generation is DEAD
Lawyers must look to content marketing to grow their practice.
5/24/20231 min read
This is a PSA to all the lawyers out there who are chasing new leads and trying to grow their practices…
Traditional lead gen is DEAD.
Someone put a honey trap on the internet and now you’re paying them to pass you some of the flies they caught. STOP.
Those clients didn’t raise their hand for you. They don’t know you. They are not your prospects.
Your job is to counsel, Counselor. And that requires trust. You don’t build trust by buying leads.
You build trust by putting yourself out there… by delivering value without the promise of a client… by growing your influence.
Video content marketing is the easiest and best way to accomplish all three of those things and start building demand for your services today.
The blueprint is stupid simple: 1) create a unique piece of content that resonates with your target audience, 2) get that content in front of them and then 3) watch your opportunities grow.
Become a Lawyer Creator today and start making your own content that works for your business.
The barriers to entry have never been lower… The benefits have never been greater…
Honestly, I’ve never met a lawyer that didn’t have an interesting take or a great story to tell.
Now it’s time to make it work for you.
And stop buying leads - seriously, that’s cheugy.
Learn more about how you can stop wasting money on someone else’s leads and start growing your practice today with video. Book a free Content Strategy Session today.